Here's a step-by-step guide on how to create a marketing automation campaign using Sitecore Marketing Automation
Ciao audience, it has been a while since my last blog post. Coming back this time to answer a practical and good question from one of our blog followers about how to create custom maps for Sitecore Path Analyzer.
In this post, we'll take a look at Sitecore Marketing Automation and get familiar with its interface and basic concepts
In a previous post, we explored Sitecore’s Path Analyzer. In this post, we’ll explore the Page Analyzer.
Using Sitecore but haven’t yet explored its Path Analyzer? Get started with understanding how users interact with your website in the most meaningful way here
In previous posts, we started a walked through on how to A/B test a Sitecore form. In this part, we'll discuss the test result and how to put it to action.
Watch the recording of TechGuilds' and Content Hub Mentoring Guild’s 'Content Hub 101' session presented at Sitecore User Group in India
In a previous post, we explained Sitecore profiles, profile keys, profile cards, and pattern cards. Let's go through a simple example of how to use them!
There's some confusion around Sitecore profiles, profile keys, profile cards, and pattern cards. Let's get them demystified!
In previous posts, we covered how to A/B test a Sitecore form to optimize for conversion. In this post, we’ll look at what we should consider testing when optimizing Sitecore forms.
In the previous post, we created a variation of a Sitecore form and created a test. In this one, we'll set the test parameters and start the test.
Forms are an indispensable part of the lead generation machine. In this post, I’ll walk you through how to A/B test a Sitecore form to maximize conversions.
In previous posts in our Sitecore Agile Context Marketing Mini-series, we created a webinar registration landing page and added a Sitecore form. In this post, we’ll walk through how to use rules-based personalization to show callouts throughout the website to maximize registration.
If you’re a marketer, chances are there’s not a day that goes by without a mention of the funnel. Is it about time we throw the funnel a nice retirement party?
In our mini-series we want to track engagement and personalize content based on goals and outcomes achieved by our visitors.
In the previous post we created a Sitecore form with all the fields and placed it on the page. Let’s add some styling and basic actions!
In the previous post, we created a landing page which will hold our webinar registration form. Now it's time to create and add a Sitecore form to it.
In this series we’re going to cover some quick and easy ways to begin to leverage the Sitecore Experience Marketing platform and all the bells and whistles that make marketing automation work and create amazing customer experiences (in context) that convert more, and build your brand.
We’ll be using the Sitecore Habitat demo site for the sake of speed in getting to the main pieces of this series. We’ll also keep the content of this page very simple. Let’s begin!
The Experience Editor, Sitecore’s on-page editing tool, gives content authors and marketers the ability to update multiple components and content items in a single place. This is made possible because of Sitecore’s powerful component architecture.