Sitecore Marketing

If you’re a marketer, chances are there’s not a day that goes by without a mention of the funnel. Is it about time we throw the funnel a nice retirement party? 

In our mini-series we want to track engagement and personalize content based on goals and outcomes achieved by our visitors.

In the previous post we created a Sitecore form with all the fields and placed it on the page. Let’s add some styling and basic actions!

In the previous post, we created a landing page which will hold our webinar registration form. Now it's time to create and add a Sitecore form to it.

In this series we’re going to cover some quick and easy ways to begin to leverage the Sitecore Experience Marketing platform and all the bells and whistles that make marketing automation work and create amazing customer experiences (in context) that convert more, and build your brand.

We’ll be using the Sitecore Habitat demo site for the sake of speed in getting to the main pieces of this series. We’ll also keep the content of this page very simple. Let’s begin!

The Experience Editor, Sitecore’s on-page editing tool, gives content authors and marketers the ability to update multiple components and content items in a single place. This is made possible because of Sitecore’s powerful component architecture.

We are thrilled to share the success story of the Canadian Nurses Association (CNA) as published in the case study by Sitecore, the global leader in experience management software.

During this year’s Symposium, I attended several sessions that explored possible applications for Machine Learning. These all have the potential to boost the experience that is offered to customers..

In this blog post, I share the highlights of two sessions I attended at Sitecore Symposium 2018 about Sitecore Cortex.

TechGuilds is now in Orlando for 2018’s Sitecore Symposium! We can’t wait to meet everybody here and show off what we’ve been working on.

In this series of posts, I’m going to share my experiences, along with anecdotes and maneuvers, to help you efficiently work in Sitecore. I’ll do my best to keep the articles version-neutral and when I am not able to, I will note the Sitecore version accordingly.

we’re creating the first Sitecore-based Augmented Reality Treasure Hunt Game that Sitecore Symposium 2017 attendees can play to win an HTC Vive Virtual Reality Headset and other great prizes, and we’re looking for partners/participants.

In my previous article on "Connecting to Microsites with the Sitecore Federated Experience Manager (FMX)" we saw the power and possibilities for personalization when connecting Sitecore to a WordPress website. In this post we'll take another exploratory step in the world of FXM.

Recently, I had the opportunity to do some customer training on Sitecore and its many personalization, analytics and context marketing features including the Federated Experience Manager (FXM). 

If you're like me and enjoy the power of the Sitecore Experience (marketing) Platform, then the FXM will equally impress you.

On average personalisation can result in +19% conversions (The realities of online personalisation, e-Consultancy April 2013).

There is an expression that says, “there is more than one way to skin a cat” and there are many articles which cover “event tracking” through Google Analytics, but few on tracking PDF downloads directly within Sitecore. In fact, IMO Sitecore’s tracking is much easier since it handles all of the tagging and reporting for you - right out of the box - through a simple point-and-click process...which is why I wrote this post. How sweet is that?!