---
title: "Sitecore Personalization for North America's Leading Payment Provider"
description: "TechGuilds built a Sitecore personalization engine for Moneris, delivering three targeted visitor treatments across the PAYD product range to improve engagement and generate more qualified leads."
canonical: "https://www.techguilds.com/case-studies/moneris-sitecore-personalization-lead-generation/"
type: "CaseStudy"
publishedAt: "2026-05-11T20:26:03Z"
updatedAt: "2026-05-11T20:26:03Z"
source: "https://www.techguilds.com/llms.txt"
---

# Sitecore Personalization for North America's Leading Payment Provider

**Client:** Moneris

**Industry:** Financial Services

**Services:** Implement

**Platforms:** Sitecore

**Outcome:** A Sitecore personalization engine that adapts to merchant behaviour — delivering tailored content across the PAYD product range and generating more qualified leads.

Building a Sitecore personalization engine that adapts to merchant behaviour — delivering the right content to the right visitor, first time.

Moneris is one of North America's largest payment processors — created as a joint venture between RBC and BMO in 2000 and serving merchants of every size across multiple payment channels and products. As merchant expectations around digital experience rose, Moneris looked to transform their website from a product catalogue into a personalized, conversion-driven platform. They brought TechGuilds in to design and build a Sitecore personalization framework that could recognize visitor behaviour and adapt the experience in real time.

## By the numbers

- **3** — Personalization treatments
- **Sitecore** — Platform
- **Rules Engine** — Personalization tech
- **PAYD** — Product range personalized

## Challenge

Moneris serves a diverse merchant base — from first-time small business owners to established retailers managing complex payment setups. A single static website couldn't serve all of them effectively. First-time visitors needed orientation and clarity. Returning merchants needed quick access to relevant products and accessories. The challenge was building a personalization layer that could detect visitor intent and history, then surface the most relevant content — without adding authoring complexity or degrading performance on mobile.

## Approach

### \1. Personalization framework on Sitecore Rules Engine

TechGuilds designed a Personalization Module using Sitecore's Conditions and Rules Engine to evaluate visitor traffic patterns and persona signals in real time. The framework was built to be extensible — new rules and treatments could be configured by the Moneris team without developer involvement.

### \2. Three targeted visitor treatments

Three distinct alternate views were implemented: a first-time visitor experience prioritizing orientation and product discovery; a treatment for product pages with associated accessories, surfacing relevant add-ons in context; and a streamlined treatment for product pages without accessories. Each treatment was calibrated to improve relevance without overwhelming the visitor.

### \3. Governed deployment across the PAYD product range

The Personalization Module was deployed across the PAYD, PAYD Pro, and PAYD Pro Plus product lines — covering both assisted and self-boarding journeys. The module was intentionally scoped to desktop only, ensuring mobile and tablet users received a clean, uncluttered experience.

## Results

- Personalization module live across the PAYD product range, serving tailored content to each visitor segment.
- First-time visitors now receive a distinct, orientation-focused experience.
- Product pages with accessories surface relevant add-ons in context, improving merchant discovery.
- Richer engagement data collected through personalization tracking, improving business insights.
- More qualified leads generated through improved content relevance and visitor targeting.