---
title: "Sana Kamalmaz"
description: "Director, Digital Strategy at TechGuilds — author of 33 articles."
canonical: "https://www.techguilds.com/team/sana-kamalmaz/"
type: "Person"
updatedAt: "2026-05-07T18:59:56Z"
source: "https://www.techguilds.com/llms.txt"
---

# Sana Kamalmaz

**Role:** Director, Digital Strategy

## Articles by Sana Kamalmaz

- [What is Sitecore Stream](https://www.techguilds.com/blog/what-is-sitecore-stream.md) (2025)
- [How to Set Up Date-Specific Personalization in Sitecore XM Cloud](https://www.techguilds.com/blog/how-to-set-up-date-specific-personalization-in-sitecore-xm-cloud.md) (2024)
- [Starting Simple: Practical Examples to Launch Your Website Personalization Journey](https://www.techguilds.com/blog/practical-personalization-examples.md) (2024)
- [Sitecore Symposium 2024 – Recap by a Digital Strategist](https://www.techguilds.com/blog/sitecore-symposium-2024-recap-by-digital-strategist.md) (2024)
- [Landing Page Essentials: Key Elements, Best Practices and Examples Powered by Sitecore](https://www.techguilds.com/blog/landing-page-essentials-key-elements-and-examples.md) (2024)
- [Migrating to Sitecore XM Cloud: Key Considerations for Digital Leaders](https://www.techguilds.com/blog/migrating-to-sitecore-xmc-key-considerations-for-digital-leaders.md) (2024)
- [The Evolution of Content Authoring: From Experience Editor to Sitecore Pages in XM Cloud](https://www.techguilds.com/blog/sitecore-pages-in-xmc.md) (2024)
- [Sitecore XM Cloud: Level Up Your Digital Experience with a Modern Composable DXP](https://www.techguilds.com/blog/sitecore-xm-cloud-modern-composable-dxp.md) (2024)
- [Considerations for redesigning website navigation](https://www.techguilds.com/blog/considerations-for-redesigning-website-navigation.md) (2023)
- [How to optimize the performance of Sitecore headless JSS apps](https://www.techguilds.com/blog/how-to-optimize-performance-of-sitecore-headless-jss-apps.md) (2023)
- [Seven keys to success for working with a Sitecore application managed services provider](https://www.techguilds.com/blog/keys-to-success-with-sitecore-application-managed-services.md) (2023)
- [Four things to consider as you get started with personalization](https://www.techguilds.com/blog/four-considerations-for-personalization.md) (2022)
- [Introduction to Sitecore CDP](https://www.techguilds.com/blog/introduction-to-sitecore-cdp.md) (2022)
- [How to create, edit, and publish a page with Sitecore Horizon](https://www.techguilds.com/blog/how-to-create-edit-and-publish-a-page-with-sitecore-horizon.md) (2022)
- [Getting started with Sitecore Horizon](https://www.techguilds.com/blog/getting-started-with-sitecore-horizon.md) (2022)
- [Sitecore Names Nabil Orfali and Sana Kamalmaz as Strategy MVPs in 2022](https://www.techguilds.com/blog/techguilds-wins-2-sitecore-strategy-mvp-awards-2022.md) (2022)
- [Getting started with Sitecore Marketing Automation – Part 2](https://www.techguilds.com/blog/sitecore-marketing-automation-part-2.md) (2021)
- [Getting started with Sitecore Marketing Automation – Part 1](https://www.techguilds.com/blog/sitecore-marketing-automation-part-1.md) (2021)
- [What is a headless CMS – The Marketers’ Version](https://www.techguilds.com/blog/headless-cms-for-marketers.md) (2021)
- [What are Composable DXPs - The Marketers’ Version](https://www.techguilds.com/blog/composable-dxps-for-marketers.md) (2021)
- [What is new in Sitecore 10.x (data sheet)](https://www.techguilds.com/blog/what-is-new-in-sitecore-10x.md) (2021)
- [Sitecore Page Analyzer](https://www.techguilds.com/blog/sitecore-page-analyzer.md) (2021)
- [Sitecore's Path Analyzer for marketers and web analytics specialists](https://www.techguilds.com/blog/sitecore-path-analyzer-01.md) (2021)
- [How to A/B test a Sitecore form to optimize for conversions - Part 3](https://www.techguilds.com/blog/how-to-test-a-sitecore-form-part-3.md) (2021)
- [Four considerations when designing forms for older adults - Part 2](https://www.techguilds.com/blog/accessible-web-forms-for-older-adults-2.md) (2020)
- [Four considerations when designing forms for older adults](https://www.techguilds.com/blog/accessible-web-forms-for-older-adults.md) (2020)
- [How Sitecore profiles, profile keys, profile cards, and pattern cards are used](https://www.techguilds.com/blog/sitecore-profile-keys-and-cards-and-pattern-cards-part-2.md) (2020)
- [Sitecore profiles, profile keys, profile cards, and pattern cards demystified](https://www.techguilds.com/blog/sitecore-profile-keys-and-cards-and-pattern-cards.md) (2020)
- [5 things you should consider testing when optimizing a Sitecore form for conversion](https://www.techguilds.com/blog/things-to-test-in-a-sitecore-form.md) (2020)
- [How to A/B test a Sitecore form to optimize for conversions - Part 2](https://www.techguilds.com/blog/how-to-test-a-sitecore-form-part-2.md) (2020)
- [How to A/B test a Sitecore form to optimize for conversions - Part 1](https://www.techguilds.com/blog/how-to-test-a-sitecore-form-part-1.md) (2020)
- [How to personalize callouts based on triggered goals in Sitecore](https://www.techguilds.com/blog/sitecore-rules-based-personalization-how-to.md) (2020)
- [Digital Customer Experience: From the Funnel to the Flywheel](https://www.techguilds.com/blog/digital-customer-experience-flywheel.md) (2019)