AstraZeneca – Conference Sites on Adobe Experience Manager (AEM)
AstraZeneca is a global, science-led biopharmaceutical company whose portfolio of medicines serves millions of patients worldwide.
Business Need
Each year, AstraZeneca runs dozens of conferences targeting patients, healthcare practitioners, and other key stakeholders.
For every event, they needed:
- A dedicated conference site launched quickly and reliably
- Secure access for different audience types
- Content to be catalogued and archived for future reuse
With the pandemic accelerating the move to virtual and hybrid events, AstraZeneca required a scalable, modern conference platform built on Adobe Experience Manager (AEM).
Our Engagement
TechGuilds partnered with AstraZeneca’s internal team to provide technical consulting and architecture services for their AEM-based conference platform. Our work included:
Platform Architecture & Consulting
- Defined the overall architecture for a scalable, repeatable conference site framework on AEM
- Advised AstraZeneca’s internal teams on best practices for performance, security, and reuse
Content Sourcing & Headless Architecture
- Designed patterns for sourcing content as headless AEM Content Fragments
- Enabled consistent reuse of content across multiple conferences and channels
Frontend Implementation
- Designed and supported the build of static React sites consuming AEM headless content
- Ensured fast, reliable performance suitable for high-traffic conference periods
Digital Asset Management (DAM)
- Established standards for storing and managing conference assets in AEM DAM
- Enabled consistent organization and long-term archival for future events
Regulated Workflows & Governance
- Implemented regulated content workflows to satisfy compliance and review requirements
- Ensured only approved content could be published to live conference sites
Authentication & Access Control
- Integrated with federated identity management systems for secure authentication and authorization
- Supported different roles and audience types (e.g., HCPs, patients, internal stakeholders)
Results
- Successfully launched 40+ conference sites on AEM
- Enabled AstraZeneca to rapidly spin up compliant, branded sites for each new conference
- Improved content reuse and governance through headless content fragments and DAM standards
- Delivered a scalable, modern conference platform that supports both virtual and in-person events