Sitecore Training

To get the most value out of your Sitecore platform your people need to be able to use it with confidence. Knowledge and practice are necessary to empower your marketing team to manage content efficiently and deliver personalized experiences that delight users and turn them into happy customers. They are also necessary to allow your technical team to support the marketing team in those efforts.

At TechGuilds, we pride ourselves to be laser-focused on all things Sitecore. Over the years, our experience and expertise have grown and matured to not only be among the best at delivering Sitecore projects, but also to be a teacher and training resource that our clients come to depend on!

To help your teams build the knowledge and confidence they need, we’ve distilled and packaged lessons learned from our toughest implementations and best practices from our most inspiring clients to deliver real-world Sitecore training experiences specifically customized to your very own Sitecore implementation.

No one-size-fits-all training here! Each course is designed to equip teams and organizations with essential Sitecore XP skills in order to meet strategic marketing and business goals. We know you're busy and as such we offer flexibility in the delivery of each course. Delivery of your training is completely customized to you and your team’s needs - we can come and deliver it on-site or online, whichever you prefer.

Sitecore Training for Marketers and Content Authors

Sitecore Content Management Fundamentals

Duration: 2 Days

This course builds a solid understanding of the Sitecore platform and transforms participants into proficient users of Sitecore’s CMS features. Participants will be able to create, edit, publish and unpublish content, work with content versions, understand and use workflows, and follow Sitecore’s publishing and unpublishing best practices.

If you're new to Sitecore or you are on-boarding a new team member, this course is essential to getting up and running quickly, productively and most importantly ACCURATELY. Getting things right allows you to unleash the power of the platform from day one instead of spending endless hours of effort and frustration trying to fix things or find workarounds.

Course Modules

Sitecore Interface Overview
Sitecore Content Editor
Sitecore Experience Editor
Sitecore Media Library
Sitecore Workflows and the Workbox
Publishing in Sitecore

Labs

Participants will practice:

Creating a page and adding content
Publishing and unpublishing content
Deleting content and retrieving it from the recycle bin
Assigning workflows and states

Sitecore Personalization & Context Marketing

Duration: 2 Days

This course prepares digital marketers to captivate customers with optimized and personalized experiences. They will learn how to present relevant content to their website visitors at each stage in their customer journey which in turn will drive improved business outcomes and greater customer value.

It starts with the fundamental concepts that underpins context marketing and connects them to the terminology and approaches that all users need to know to maximize the value and power of Sitecore.

Over the course of this 2-day course, you will learn:

How to create goals and assign them values based on an Engagement Value Scale,
What an Engagement Value Scale is and how it measures a representation of your visitors’/customers’ value
How to use goals to assess where visitors are in their customer journeys in relation to the company’s strategic objectives
How to create and use campaigns to trigger measurable user actions.
How to use the Path Analyzer and Path Analyzer map to glean actionable information and identify user journeys.
How to unleash Sitecore’s powerful marketing automation allowing you to:
- Create and evolve personas that map to your customer and audience types
- Create and edit engagement plans through a powerful visual interface
- Quickly and easily create powerful forms of all types for audience engagement, lead-generation or audience research

Course Modules

Overview of Sitecore’s Marketing Applications
Personas and Personalization
Analytics and Reporting
Email Experience Manager (EXM)
Sitecore Forms
Marketing Automation & Engagement Plans

Labs

Participants will practice:

Setting up personalization
A/B Testing
Creating Personalized Email Campaigns
Creating a Sitecore form

Sitecore Soup to Nuts (Content Management Fundamentals + Personalization and Context Marketing)

Duration: 5 Days

Set your marketers and content authors up for success with a deep-dive Sitecore course designed to help you leverage the full power of Sitecore. This course combines content management fundamentals and personalization & context marketing. It’s the ideal course for those who need to start managing content efficiently and deliver experience that engage their customers to achieve success in as short a timeframe as possible.

Course Modules

Sitecore XP Interface Overview
Sitecore Content Editor
Sitecore Experience Editor
Sitecore Media Library
Sitecore Workflows and the Workbox
Publishing in Sitecore
Overview of Sitecore’s Marketing Applications
Personas and Personalization
Analytics and Reporting
Email Experience Manager (EXM)
Sitecore Forms
Marketing Automation & Engagement Plans

Labs

Participants will practice:

Sitecore XP Interface Overview
Sitecore Content Editor
Sitecore Experience Editor
Sitecore Media Library
Sitecore Workflows and the Workbox
Publishing in Sitecore
Setting up personalization
A/B Testing
Creating Personalized Email Campaigns
Creating a Sitecore form

AODA Content Authoring in Sitecore

This course is designed to provide Sitecore users with an understanding of the Accessibility for Ontarians with Disabilities Act (AODA) and specific techniques used to make their website more accessible to people with disabilities and AODA-compliant. Participants will have a good understanding of the principles of the Web Content Accessibility Guidelines (WCAG), and what should be taken into consideration when publishing accessible content. They will be able to add alternative text to images, and create meaningful link texts, as well as use header tags properly and mark the language properly in pages that contain multiple languages.

Course Modules

Disability, AODA and WCAG Overview
Tools + Humans
Accessible Content Part 1 - Alt Tags and Link Purpose, etc.
Accessible Content Part 2 - Symantec HTML, Mixed Language encoding, etc.
Maintaining Compliance

Labs

Participants will practice:

AChecker, Applying Mixed Language and Enabling ChromeVOX

Sitecore Developer and Technical User Courses

Sitecore Development Bootcamp

Duration: 5 Days

This course is designed to provide developers with the knowledge and practical skills they need to be successful Sitecore developers. It takes a comprehensive approach and starts with breaking down requirements and understanding estimation and planning; then moves to understanding the Sitecore architecture, installing and configuring a Sitecore environment, and developing reusable components with personalization in mind as well as following established best practices. At the end of the course, you will be able to build and deploy your first website using Sitecore.

Prerequisites

Generic web development knowledge (HTML, JavaScript, CSS)
Knowledge in Microsoft stack (.NET Framework, Razor, C# or VB, SQL Server)
Knowledge in JAMStack (React JS, AngularJS, Next JS or Vue).

Course Modules:

Sitecore Application Architecture & Components
Component Design and Development Overview
Sitecore IA Best Practices
Sitecore Security Considerations
Sitecore Development Tools (Front to Back)
Cross-Functional Team Considerations
Deployment and Solution Management
Sitecore Development Overview
Data Templates & Content Structure
Presentation Details and Renderings
Securing Content
Sitecore Workflows
Advanced Publishing
Configuring Sitecore Multisites
Navigation Best Practices
Component Reusability
Building for Personalization and Analytics Tracking
Implementing Search
Building and Deploying Solutions

Labs:

Developing your first website on Sitecore