Affinity Aligns Sitecore Leader TechGuilds

Blog | News
Written By: Nabil OrfaliPublished On: Jun 23 2016

Toronto, June 21, 2016 — Affinity Systems, a First Derivatives Company is pleased to announce that Sitecore industry leader TechGuilds, a technology mentoring firm, has joined the company as Sitecore Mentor. In this role, TechGuilds will work closely with Affinity to create Sitecore-based web solutions as part of the Affinity Content Management practice.

Affinity, a certified Sitecore partner, is looking to TechGuilds to build on our strengths to help the company deliver even greater value to customers. With this goal in mind, TechGuilds will guide Affinity as it couples its unique delivery model with its strong Content Management presence to bring customers unprecedented quality, innovation and ROI. TechGuilds’ strategic Sitecore expertise will be leveraged to enable Affinity to continue delivering mission-critical solutions, while extending the company’s business through broader, deeper service offerings and powerful results.

We are excited to have TechGuilds on the Affinity mentorship team to bring the company a wealth of strategic expertise.” said Hugh Hyndman, Managing Director of Affinity.

“With the resources of TechGuilds available to us, we will be expanding on our strategy, implementation and support of digital marketing solutions, websites and portals powered by Sitecore products. Bringing TechGuilds aboard was a natural fit for both parties.”

“We are entrepreneurs at heart, and joining Affinity gives us the opportunity to work with a fast-growing company,” said Dennis Augustine, Founder of TechGuilds.

“We look forward to contributing our energy and experience to the Sitecore industry by working with Affinity.”

TechGuilds started with Sitecore in 2013 as a consulting practice with a vision to strengthen technology communities. TechGuilds focuses on supporting the Sitecore channel for mentoring, training, support, and expertise by providing reliable resources to extend partner team’s capabilities. The flagship TechGuilds programs are the Partner Mentorship, and Developer Mentorship Programs.

About Affinity.
For over 26 years, Affinity has been building world-class custom software solutions. Affinity combines broad industry experience with deep technical knowledge to deliver unrivalled and insightful solutions that exceed expectations. Affinity has an extensive record of tackling complex software challenges from design and development through implementation and support. Affinity Systems is a wholly-owned subsidiary of First Derivatives (FD) plc, a publicly-listed company based in the United Kingdom. FD is a software and consulting company with over 1,600 employees in 15 locations around the world.

For further information, please visit or

For additional information: 

Suzanne Andracchio
Director, Sales and Marketing | Affinity Systems
905-278-9444 x 246
[email protected] 

Nabil Orfali
Founder, COO | TechGuilds
647-317-4118 x 101
[email protected]

About the AuthorNabil Orfali
Nabil OrfaliCEO & Founder, Sitecore Strategy MVP