SitecoreAI is Sitecore's SaaS platform for managing and delivering digital experiences. It replaced the XM Cloud name in November 2025 and bundles a headless CMS with search, personalization, a customer data platform, digital asset management, and a builder for AI agents, all under one license.
The rest of this post covers what each piece does, what adopting it costs, and who it fits.
What SitecoreAI Includes
| Component | What it does | Before SitecoreAI |
|---|---|---|
| CMS | Headless content management, authoring in Page builder, front ends built with the Content SDK | XM Cloud |
| Conversion Optimization | Personalization, A/B/n testing, on-site search, and analytics | Sitecore Personalize and Sitecore Search, sold separately |
| Audience and insights | Unified visitor profiles, audiences, and analytics, included in every plan | Sitecore CDP, sold separately |
| Digital Asset Management (Content Hub) | Asset management with AI tagging and search | Content Hub DAM, sold separately |
| Content Operations | Campaign planning, briefs, workflow, and approvals | Content Hub Operations, sold separately |
| AI search | Tracks how your brand appears and is cited in AI answers from tools like ChatGPT, Gemini, and Google AI Overviews | Scrunch, an independent company Sitecore acquired in 2026 |
| Agentic Studio | A builder and library for AI agents | Did not exist |
Agentic Studio is the only component with no earlier equivalent. Marketers can build agents without code, or run pre-built ones for tasks like drafting campaign briefs, generating and translating content, and researching SEO and AI search topics. Sitecore includes AI in the license, with no per-token charges.
The components share the same context. Sitecore calls this Marketing IQ, which gives every AI capability access to the same brand, audience, content, and performance knowledge. Agents work from your approved content, brand context, and customer data, so the quality of your content model and visitor data shapes what they can do.
What Adoption Costs
Sitecore doesn't publish SitecoreAI prices. The base package includes set limits on environments, storage, and bandwidth, and heavier use of features like personalization and on-site search moves you to a higher tier. Customer data is included in every plan, and the base license includes entry-level access to conversion optimization (personalization and on-site search) and digital asset management. Sitecore Connect, the integration layer for CRMs and ERPs, comes with a limited trial allowance, and heavier use is priced separately.
For teams coming from XP or XM, migration is usually the largest cost. SitecoreAI is a different architecture: the CMS is headless, front ends are typically built in Next.js, and there's no in-place upgrade.
Sitecore's own migration tool, SitecoreAI Pathway, is available through Sitecore 360 and is a useful starting point. It moves content items, page structure, layouts, and languages into a new SitecoreAI project. By Sitecore's own documentation, it doesn't migrate custom code, personalization rules, workflow states, analytics data, or custom integrations, and it expects sites built to Helix conventions. On most enterprise sites, that remaining work is where the time and budget go.
Teams usually close that gap with an implementation partner. At TechGuilds, we use our Kajoo.ai platform to map the full environment first, including components, templates, and integration dependencies, and then automate the repetitive rebuild work, with developers reviewing each step. On Porsche's move off XP, for example, there was no bulk tool for migrating forms, and Kajoo.ai automated the rebuild of more than 3,000 of them across about 400 dealer sites. Mapping the scope up front is also what lets us offer migrations at a fixed price.
Authors and developers need retraining. Experience Editor is retired in SitecoreAI on January 1, 2027, so authors on XP, XM, or older XM Cloud setups will need to learn Page builder. Developers used to MVC renderings need to pick up Next.js and the Content SDK.
Who It Fits
SitecoreAI fits organizations that already run Sitecore, or are committed to it, and have a content operation large enough to use what's in the box: multiple sites or brands, regular personalization work, a real asset library, and teams that would hand repetitive production tasks to agents. XM Cloud customers are already on it. For XP and XM customers, it's where most of Sitecore's new AI capability is landing.
It fits poorly for a small team running a handful of brochure pages. The license, the implementation work, and the administration overhead add up to more than a simple site needs, and a simpler CMS will serve it better.
FAQ
What is SitecoreAI?
SitecoreAI is Sitecore's SaaS digital experience platform and the new name for XM Cloud, which remains the CMS inside it. It combines a headless CMS, personalization, search, a CDP, digital asset management, and an AI agent builder under one license.
Is SitecoreAI the same as XM Cloud?
SitecoreAI is the current name for the platform. XM Cloud is the CMS inside it, and existing XM Cloud customers were moved over automatically in November 2025. You can read more about it in our post on SitecoreAI vs. XM Cloud.
Is SitecoreAI the same as Sitecore XP?
No. XP and XM are self-hosted products, and SitecoreAI is SaaS. Moving from either one is a migration project with no in-place upgrade.
How much does SitecoreAI cost?
Sitecore doesn't publish prices. The base package includes set limits on environments, storage, and bandwidth, customer data is included in every plan, and heavier use of personalization and on-site search moves you to a higher tier.
Is the AI included in the license?
Yes. Sitecore includes AI, including Agentic Studio, in the license with no per-token charges.
Do I need developers to run it?
Yes. The CMS is headless, so front ends are built separately, typically with Next.js and the Content SDK. Authors work in Page builder.
If you're weighing a move from XP or XM, we're glad to talk it through.