Amica Senior Lifestyles
Sitecore Super Care managed services for Canada's leading senior living provider.
Amica Senior Lifestyles is Canada's leading provider of premium, private-pay retirement residences, with more than 30 locations in the finest neighborhoods across Ontario, British Columbia, and Alberta. Since 1996, their mission has been to revolutionize aging and help seniors continue living on their terms. To deliver on that vision, Amica had to overcome a legacy technology stack that was unstable, expensive to maintain, and holding back conversions.
75%
Conversion increase
90%
Fewer outages
73→93%
Performance score
50%
Azure cost reduction
Challenge
Amica's goal was ambitious: achieve 93% occupancy with 25% of move-ins coming from digital channels. But the legacy Sitecore platform was unstable and expensive to maintain, had inflexible components and templates, lacked accurate data, had a low accessibility rating, and low site performance. The tour booking process, the primary lead generation mechanism, had a low conversion rate and high abandonment rate.
Approach
Platform stabilization and audit
The TechGuilds team first stabilized the platform to prevent ongoing outages, then conducted a comprehensive audit identifying gaps across performance, accessibility, content management, and code quality. The resulting report prioritized recommendations by impact, giving the engagement a clear roadmap.
UX, search, and conversion optimization
TechGuilds overhauled the search functionality, integrating Cludo's AI-powered search. UX experts analyzed Amica's data and target personas, seniors and their adult children, to identify major improvements. The tour booking process was transformed using a single-column layout, clearer labels, and elimination of unnecessary fields, with dynamic custom fields and real-time Eloqua integration enabling immediate campaign enrollment and geo-based personalization.
Sitecore upgrade and infrastructure modernization
Amica's Sitecore instance was upgraded to 10.1 headless to improve functionality and stability. The codebase and information architecture were refactored to eliminate redundant data structures and unused components. The outdated DAM was replaced with Bynder, a modern cloud-based solution. Azure infrastructure was right-sized, reducing cloud costs by over 50%.
Results
Outages decreased by 90.38%, uptime increased to 99.99%.
Performance scores increased significantly from 73% to 93%.
Azure costs reduced by over 50% through a comprehensive audit and strategic resource allocation.
Revamped lead generation forms enhanced user engagement and significantly increased the quality of digital leads.
Conversion rates soared by 75%, while abandonment rates dropped by 3.6% compared to the previous period.
Enhanced SEO and accessibility to WCAG 2.0 Level AA.