AstraZeneca
A scalable, governed conference platform on AEM for a global pharmaceutical leader — supporting 40+ event sites across virtual and in-person formats.
AstraZeneca is a global, science-led biopharmaceutical company whose portfolio of medicines serves millions of patients worldwide. Each year, AstraZeneca runs dozens of conferences targeting patients, healthcare practitioners, and other key stakeholders. For every event, they needed a dedicated conference site launched quickly and reliably, secure access for different audience types, and content catalogued and archived for future reuse. With the pandemic accelerating the move to virtual and hybrid events, AstraZeneca required a scalable, modern conference platform built on Adobe Experience Manager (AEM).
40+
Conference sites launched
AEM
Platform
Headless
Content architecture
Federated
Identity management
Challenge
AstraZeneca needed to launch conference sites rapidly and reliably across dozens of annual events, each with secure audience segmentation, regulated content workflows, and long-term archival requirements. The pandemic compressed timelines further by accelerating the shift to virtual and hybrid formats, making a scalable, repeatable platform architecture a strategic priority.
Approach
Platform architecture and consulting
TechGuilds defined the overall architecture for a scalable, repeatable conference site framework on AEM, advising AstraZeneca's internal teams on best practices for performance, security, and content reuse across events.
Headless content architecture with AEM Content Fragments
TechGuilds designed patterns for sourcing conference content as headless AEM Content Fragments, enabling consistent reuse across multiple conferences and channels without duplicating effort or compromising governance.
Frontend implementation with static React sites
TechGuilds designed and supported the build of static React sites consuming AEM headless content, ensuring fast, reliable performance suitable for high-traffic conference periods.
Digital Asset Management standards
TechGuilds established standards for storing and managing conference assets in AEM DAM, enabling consistent organization and long-term archival for future events.
Regulated workflows and governance
Regulated content workflows were implemented to satisfy pharmaceutical compliance and review requirements, ensuring only approved content could be published to live conference sites.
Authentication and access control
TechGuilds integrated federated identity management systems for secure authentication and authorization, supporting different roles and audience types including HCPs, patients, and internal stakeholders.
Results
40+ conference sites successfully launched on AEM.
AstraZeneca can rapidly spin up compliant, branded sites for each new conference.
Improved content reuse and governance through headless content fragments and DAM standards.
Scalable, modern conference platform supporting both virtual and in-person events.
Regulated workflows ensure only approved content reaches live sites.
Federated identity management provides secure, role-based access across all audience types.