Canadian Nurses Association
Consolidating three websites onto a single Sitecore platform to automate membership, certifications, and member services.
The Canadian Nurses Association (CNA) is the national professional voice of Canadian nursing, representing 139,000 registered nurses across Canada. When CNA made the historic decision to open its membership to licensed practical nurses and registered psychiatric nurses — potentially tripling its membership base — its digital infrastructure needed to be ready. TechGuilds led the transformation: consolidating three separate websites on three different platforms into a single, integrated Sitecore experience.
30%
Membership conversion lift
65%
Fewer service desk calls
50%
IT cost reduction
3→1
Platforms consolidated
Challenge
CNA was operating three separate websites on three different platforms: the main CNA site, the NurseONE member portal, and the Canadian Nurse magazine. Each had its own infrastructure, operating costs, and user experience. Members had to navigate fragmented systems just to renew a membership or register for a certification. With a decision to open membership to two new nursing designations — potentially tripling the member base — CNA needed a single, unified platform that could automate the membership lifecycle, handle certifications and payments, and scale to meet growing demand.
Approach
Platform consolidation and integration architecture
TechGuilds brought three websites onto a single Sitecore Experience Platform, integrating Microsoft Dynamics CRM, Coveo enterprise search, UCommerce product ordering, PSIGate payment processing, and Avalara AvaTax. Four separate hardware production environments were consolidated down to one virtual server and one database — cutting IT complexity and maintenance overhead by more than half.
Membership and certification portal
The new platform automated the membership lifecycle end to end. Members could initiate, renew, or review membership status through a personalized interface linked directly to the CRM. Certification exams were added to shopping carts and purchased online. A single sign-on gave members access to communities of practice, peer networks, and professional resources through one consistent experience — eliminating the need for multiple logins across disparate systems.
Results
30% increase in nurses becoming members at the point of applying for certification, benefiting immediately from membership discounts.
65% reduction in calls and emails to the service center through self-serve membership management.
50% reduction in IT costs through platform and infrastructure consolidation.
Automated membership portal with personalized member homepages, communities of practice, and integrated certification management.
Unified single sign-on access across membership, certification, and knowledge resources.